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MyTaxi Barnstaple

A UK taxi firm ranked #1 on Google for "taxi in Barnstaple".

Website Logistics & Transport Barnstaple, UK
Booking website + local SEO
MyTaxi Barnstaple — Booking website + local SEO
for "taxi in Barnstaple"
#Rank 1
"Barnstaple taxi airport transfers"
#1
local landing pages
12

The story

A booking-first website for a 24/7 private hire firm in North Devon, built from the ground up to rank in local search.

Client
MyTaxi Barnstaple
Industry
Logistics & Transport
Location
Barnstaple, UK

The brief

A local taxi firm competing with national apps and long-established cab companies. Most bookings start with a phone search, so the site had to win "taxi near me" style searches across Barnstaple and the surrounding towns, and turn those visits into bookings straight away.

What we built

A fast booking site with a ride form above the fold (pickup, drop-off, date, time, passengers), one-tap call and WhatsApp, and a set of local landing pages for every town and airport they serve. TaxiService structured data and a real FAQ help Google understand what the business offers.

Highlights

  • Online ride enquiry form above the fold, plus tap-to-call and WhatsApp
  • Landing pages for 8 North Devon towns: Bideford, Ilfracombe, Braunton and more
  • Airport transfer pages for Exeter, Bristol, Heathrow and Gatwick
  • Station, hospital and fares pages that answer what people actually search for
  • TaxiService schema and FAQ content for rich search results

Services · SEO | Web Development

The challenge

What we were up against.

Taxi bookings in North Devon start on a phone, usually in a hurry: someone at the station, leaving the hospital, or planning an early run to the airport. MyTaxi needed to be the first name they found and the quickest one to book.

01

Up against the big names

National ride apps and long-established Barnstaple cab firms already filled the search results.

02

People search by place

Customers type "taxi Bideford", "Exeter airport taxi" or "Barnstaple station taxi". One homepage can't rank for all of those.

03

Every extra step loses a fare

Someone on a phone wants a car now. A contact page and a number hidden in the footer send them to the next result.

Our approach

The decisions that shaped it.

  1. 01

    Put the booking form in the first screen

    Name, phone, passengers (1 to 5), pickup, drop-off, date and time sit right in the hero and repeat further down the page, so booking never needs a second page.

  2. 02

    Keep call and WhatsApp within reach

    Sticky "Call Now" and "Book a Taxi" buttons follow you down the page, and the WhatsApp link opens with a booking message already written.

  3. 03

    Build a page for every search

    Landing pages for the towns around Barnstaple (Bideford, Ilfracombe, Braunton, South Molton, Great Torrington, Combe Martin, Woolacombe, Lynton & Lynmouth), for Exeter, Bristol, Heathrow and Gatwick airports, and for the train station and hospital runs.

  4. 04

    Answer the questions that stop a booking

    Fares up front with no surge pricing, the fleet (Toyota Corolla, Lexus ES 300, 8-seat Mercedes minibus), flight tracking, card, contactless or cash, and 24/7 service including Christmas Day. TaxiService schema and an FAQ help Google show these answers in search.

The live site

Desktop and mobile.

A capture of the live homepage. Scroll inside the window to explore, or open the real site.

mytaxibarnstaple.co.uk
Homepage of MyTaxi Barnstaple, mytaxibarnstaple.co.uk
MyTaxi Barnstaple on a phone

What we delivered

Everything in the handover.

Design & build

  • Mobile-first booking website
  • Online ride enquiry form, repeated through the page
  • Sticky call and booking buttons
  • Pre-filled WhatsApp booking link
  • Fleet, fares and about pages

Local SEO

  • 8 town landing pages
  • 4 airport transfer pages
  • Train station and hospital taxi pages
  • TaxiService structured data
  • FAQ content
  • Google Maps and reviews integration

Client feedback

Don't just take our word for it.

Here's what another business we built for had to say.

Great experience working with Ajith's team on our business website. Excellent support throughout, and the work is truly commendable.
Albert Angelo Business Manager

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